Who is Peso Pluma Dad and Mom? Net Worth, Age and Career of Peso Pluma

In this article we will be talking about rising Mexican singer Peso Pluma and look into the most asked question about him: “Who is Peso Pluma dad?!”. If you have heard, even better put the viral song “Ella Baila Sola” on REPEAT and wonder who came up with this amazingly catchy song then this article is only for you!

We will further look into the personal and professional life of this young singer, from his ethnicity to his relationships and let’s see how many awards and nominations this viral singer has been able to bag. So without further delay, let’s get started!

About Peso Pluma

NamePeso Pluma (Hassan Emilio Kabande Laija)
Date of birthJune 15, 1999
Place of birthZapopan, Jalisco, Mexico
OccupationSinger, Musician
GenresRegional Mexican, Corridos Tumbados, Ballads, Latin Urban, Reggaeton, Latin Trap
Years active2020–present
LabelsEl Cartel de Los Ángeles, Prajin Worms Double P
AwardsGrammy Award for Best Música Mexicana Album (including Tejano) for his third studio album, Génesis (2023)
Social MediaInstagram, X, Spotify

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Who is Peso Pluma?

Peso Pluma’s original name is Hassan Emilio Kabande Laija. He is a rising Mexican singer who is a self-taught guitarist and takes inspiration from regional Mexican songs to write his catchy and insanely popular songs.

He was born on June 15, 1999, which makes him 24 years old as of 2024. Peso began to develop his passion for music at the tender age of 15 by learning how to play guitar using YouTube videos.

Today he stands as a successful singer with multiple top ten Mexican songs that also performed well on the Billboard Hot 100. His most popular song “Ella Baila Sola” charted at number 1 on the weekly Spotify Global.

Who is Peso Pluma Dad?

Peso‘s parents were born in and are residents of Mexico. His maternal side is from Badiraguato, Sinaloa while his father’s side is from Chiapas. His father’s name is Hassam Kadame Toledo who is of Lebanese ancestry while his mother’s name is Rubí Laija Díaz who is Latina.

Who is Peso Pluma Dad 2

Many thought Peso Pluma was the son of the famous Adela Noriega and Carlos Salinas de Gortari because of his Instagram posts. However, this is simply not the case. Peso’s parents are not in the show business.

What is Peso Pluma’s Ethnicity?

Peso Pluma was born in Zapopan, Jalisco, Mexico. He was born and brought up in Guadalajara and is a pure Mexican by nationality with both his parents being natives of Mexico.

However, his father has some Lebanese ancestry so Peso Pluma has mixed ethnicity with a bit of Lebanese ancestry. However, Peso Pluma identifies as a Mexican and promotes his culture through his catchy music.

Peso Pluma Net Worth Revealed

Peso Pluma’s net worth is quite debatable. Some websites claim his net worth to be over $10 Million while others claim he has even higher net worth of $20 to $25 Million. He earns his wealth via his music career, his sponsorships and collaborations with various brands and his high social media influence.

He earns $275,000 per concert and his monthly income is estimated to be about $600,00 to $700,000. He maintains a luxury lifestyle with expensive cars (He has 9 cars.) and has a Beverly Hills Mansion.

What is Peso Pluma famous for?

Peso Pluma is highly famous in Mexico for his musical talent and his songwriting skills, he recently became extremely famous worldwide due to his viral song Ella Baila Sola which started a trend throughout Youtube, Instagram and TikTok.

This song charts at number 5 on the Billboard Hot 100 becoming the first regional Mexican song to do so. He is considered an important figure in the Mexican music revival and has become the most streamed artist in Mexico. He has come a long way since 2020, when he first started out.

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How did Peso Pluma start his Professional Career?

Peso Pluma had started his career in 2020 but he had been aspiring to be a musician since his teen years. Peso Pluma taught himself how to play the guitar using YouTube videos which initially garnered him some bullying from his classmates.

Regardless of the bullying he kept going and then he realised his songwriting potential. He found songwriting to be therapeutic and began to write songs using Mexican regional songs as his inspiration. His music style; is mainly dominated by Corridos tumbados, which is a blend of Corridos with reggaeton and urban music and a trap twist.

From launching his initial songs with his cousin via independent labels to singing at Coachella with iconic singer Becky G and performing at the Tonight’s Show starring Jimmy Fallon as the first regional Mexican artist, he has come a long way!

Peso Pluma has made a name for himself in Mexican Music history in a very short period of time. His noted studio albums are Ah y Qué? And “Efectos Secundarios” released in 2021. He has even launched multiple singles like “El Belicón” and “Siempre Pendientes.”

Peso Pluma Career

Years active2020–present
GenresRegional Mexican, Corridos Tumbados, Ballads, Latin Urban, Reggaeton, Latin Trap
LabelsEl Cartel de Los Ángeles, Prajin Worms Double P
Major WorksAh y Qué? (2020), Efectos Secundarios (2021), El Belicón (2022), Sembrando (EP), Génesis (2023)
Major CollaborationsNatanael Cano, Eslabon Armado, Luis R. Conriquez
Major AchievementsFirst regional Mexican song to reach the top 10 of the Billboard Hot 100, Grammy Award for Best Música Mexicana Album (including Tejano) for Génesis (2023), Most streamed artist of all time in Mexico
Current TourDoble P Tour (2023)

His songs like “AMG,” “PRC,” and “Ella Baila Sola,” made history by appearing on the Billboard Hot 100. He also had controversial hits like “Siempre Pendientes” and “El Azul” whose themes revolve around drug use.

He has also collaborated with big names like Natanael Cano, Junior H, and Nicki Nicole and has even performed with Becky G on the song Chanel at the Coachella. He also became the first Mexican artist to perform at a late-night American show. He performed his iconic song Ella Baila Sola on the Tonight’s Show with Jimmy Fallon.

Nominations and Honours

Billboard Latin Music Awards 202321 nominations across 15 categories, including Artist of the Year and Songwriter of the Year. Won 8 awards, including Artist of the Year, New; Hot Latin Songs Artist of the Year, Male; and Songwriter of the Year[2].
Billboard Music Awards 2023First-time finalist, up for 5 total awards, including Top New Artist, Top Latin Artist, Top Latin Male Artist and Top Latin Album for Génesis.
Grammy AwardWon Best Música Mexicana Album (including Tejano) for Génesis.

He has been nominated for multiple awards like MTV Millennial Awards, MTV Europe Music Awards, Los 40 Music Awards, and Rolling Stone en Español AwardsThe Grammys as well as the Latin Grammy his song Ella Baila Sola seems to have gained most of the nominations.

He has been honoured as the top Regional Mexican Artist of the Year as well as Songwriter of the Year in 2023.

Award Winnings

Peso Pluma is 2023’s Billboard Latin Music Award winner, winning 8 awards for his music. He not only was nominated for the Grammy’s for the first time but also won the Best Música Mexicana Album award for his full-length Genesis album.

He has also won awards like Best Remix, Best Songwriter, and Best Regional Mexican Artist by Rolling Stone en Español Awards and MTV Awards.

Peso Pluma Family Background

Who is Peso Pluma Dad 1

Peso Pluma doesn’t talk much about his family but he did start his career with his cousin fellow singer and songwriter Roberto “Tito” Laija Garcia.

He had his parent’s support throughout his career and even though he has been threatened by the CJNG Cartel over El Chapo songs and has been criticised for his substance use and songs on the same, he has the support of his parents and his cousin throughout his musical journey.

He had a standard Mexican upbringing. His family background was that of a middle-class family.

Personal life

Peso Pluma is very much focused on his musical career and has recently been dating Argentinian singer Nicki Nicole. He has received his fair share of criticism over problematic lyrics of some of his songs (The songs hinted at the promotion of drug use) and his being a substance user in real life.

His recent performance in Chile at the Viña del Mar Festival stirred up a lot of controversy as his music was said to be promoting “Narco Culture” according to high-profile Chilean government officials, sociologists, and public television officials. Regardless, Peso Pluma has created his name in music history.


Peso Pluma was recently in the news for his new relationship with Nicki Nicole with whom he had previously collaborated. They announced their relationship status back in 2023 during the Argentinian singer Nicki’s show at the Pepsi Centre in Mexico City. They have also made appearances at the Latin Grammy Awards in 2023. It seems that Peso Pluma and Nicki Nicole are head over heels for each other!

FAQS about Peso Pluma

Who is Peso Pluma's dad?

Peso Pluma’s father is Hassam Kadame Toledo, of Lebanese ancestry.

What is Peso Pluma's ethnicity?

Peso Pluma is Mexican but has some Lebanese ancestry from his father.

How did Peso Pluma start his professional career?

Peso Pluma started his career by learning guitar from YouTube videos and writing songs inspired by Mexican regional music.

What is Peso Pluma famous for?

Peso Pluma is famous for his musical talent and viral song “Ella Baila Sola.”

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